What is an easy way for you to reach hundreds of people every single day with your marketing message?

In your email signature!

Many of us send hundreds of emails each day to friends, family, and coworkers. Sometimes these emails are forwarded on to hundreds of additional people. The potential reach (just from your email message) is huge!

What if everyone of these people saw your marketing message? They can, if you include the key components in your email signature.

If you are an entrepreneur or small business owner, your email signature should be about promoting YOUR COMPANY. If you see yourself as the brand and are a speaker or entertainer, your email signature should focus on promoting YOU.

What should be included in every successful email signature?

• Your full name
• Your email address
• Your phone number
• Your company or store address if relevant
• Your company’s website

This information is equivalent to writing a return address on a piece of mail – it ensures that what you send can easily get tracked back to you. Everyone, no matter what their business, should have this information in their signature.

Now, in order to up your online and social media reach, you may want to include the following:

• Link to your Facebook profile
• Link to your company’s Facebook page (if you have one)
• Link to your LinkedIn profile
• Link to follow you on Twitter

Why are all these links necessary? Simple--you have profiles and accounts on these websites for a reason – to get yourself out there and connect with people. How can you connect with people if you don’t make yourself available?

There is incredible possibility for return from setting up an email signature. If only five people request to connect with you, wasn’t that worth the five minutes it took to set up your signature?

MORE ABOUT ALYSSA

Alyssa is a graduate of Cornell University. She has worked at companies including CNN, FoxNews, the Embassy of Israel, & Ruder Finn. She and her husband currently reside in Tel Aviv, Israel.